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In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

"DNA Forensics" explains the subject of modern DNA profiling in straightforward language, and is aimed at readers with little background in science or biotechnology. A valuable resource for people needing to be informed about the methods, uses, and shortcomings of DNA profiling, it introduces basic concepts of genetics and biotechnology in the context of one of the most important developments in modern criminal investigation. This book raises controversial questions about the uses and potential misuses of DNA forensics; and illustrates issues by presenting recent criminal cases involving DNA profiling. A useful reference for law offices, legal clinics, law enforcement, defense lawyers, prosecutors, judges and the media, as it provides basic explanations of the science of, and issues surrounding, DNA forensics.

Daniel Horowitz - Daniel Aaron Horowitz (born December 14, 1954) is a high-profile defense attorney and TV legal analyst with an extensive computer and business background. He was one of the first attorneys to bring a computer into the courtroom.

Step-index profile - For an optical fiber, a step-index profile is a refractive index profile characterized by a uniform refractive index within the core and a sharp decrease in refractive index at the core-cladding interface. The step-index profile corresponds to a power-law index profile with the profile parameter approaching infinity.

Background light - The Background Light is used to illuminate the background area of a set. The background light will also provide separation between the subject and the background.

CSS Profile - The CSS Profile (often written in all caps as CSS PROFILE), short for the College Scholarship Service Profile, is an application distributed by the College Board in the United States allowing college students to apply for financial aid. Primarily is designed to give private member institutions of the College Board a closer look into the finances of a student and family, it is much more detailed than the FAFSA.

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